Kutenda also platforms the work of up-and-coming artists and entrepreneurs from diverse backgrounds, saying that "large retailers either ignore minority artists or steal their ideas." Alongside cards, the marketplace also sells gifts including mugs, stationery, and bookmarks.
Founder Avila Diana Chidume said Kutenda hopes to "create a sense of belonging in a world created to not adequately provide representation." The young entrepreneur named the company after the word for "thankful" in Shona, a language spoken in her home country of Zimbabwe. Chidume was motivated to create the business by the cards she received growing up. "I could never relate to, or understand why, I never got cards or gifts with Black people on them," she said, adding that the first ever birthday card she got featuring a Black person was for her 21st birthday – and it was one of her own designs from her greeting card companyChidume launched her greeting cards line Avila.Diana while studying for her bachelors degree.
Come to think of it never have I
I usually get cards with bananas or ‘hey! You’re old as dirt!’ on them.
Nothing against this- but will there also be cards with Native Indian faces and Latinos (who make up larger portion of Americans than blacks) , and also with Chinese, Japanese, Vietnamese faces? This is intra-minority descrimination......
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