How to plan and host a successful virtual event for your business - Business Insider

If you're looking to plan a virtual event for your small business, you need to first figure out what you want to accomplish — whether it's to attract customers or network or for another reason.Trying to recreate a live event online is a big no, especially as technical requirements will require more time to plan and execute.

"You need to keep the brand in front of people," he told Business Insider. "We're seeing an ability for businesses to expand their reach by connecting with individuals who do not attend in person. One of our tech clients saw attendance to their digital experience reach over 10,000 when their face-to-face audience is usually around 3,000.

'When we think about outfitting the experience, we're asking purpose questions to determine what level of production value is needed," he said. "You are communicating something about your brand to a specific audience — but that doesn't mean you have to go all out to make an impact."Research Simpson has conducted with behavioral science experts has encouraged his team to break virtual events down into bite-sized pieces.

McIntosh noted that businesses using online tech platforms for their event need to prepare and test their capabilities well in advance. Even free services may require you to"This is a busy time for vendors, such as virtual event platform companies and video production partners," McIntosh said. "Many virtual event platform companies schedule events around their bandwidth and available technical support and may require weeks of lead time.

McIntosh added that virtual events usually require more pre-event content collection than in-person events. She said that most people tend to find networking the hardest thing to recreate in an online setting. First and foremost, you have to give people a reason to be there.

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