How REI has managed to lead with its values and still turn a profit - Business Insider

; figuring out how to operate its business more sustainably; and advocating for the preservation of our planet through multiple stewardship projects. The diverse combination of strategies is clearly working and shows retailers they can truly do it all. Austrian ice axes, 21 of your closest friends, and a $1 membership fee — or, how to start an outdoors co-op

With the help of Mary's German skills, they decided to skip the middleman and they began ordering ice axes directly from Austria. Once friends starting hearing that the Andersons were getting Austrian ice axes delivered to Seattle for just $3.50, compared to the previous $20, they, of course, wanted in on the savings. In 1938, the Andersons and 21 other Seattle-based outdoorspeople officially formed the co-op to increase group buying power and lower the overhead of distributing products.

As a member, you have a direct stake in the future of the company. Each active member has one vote during REI Board elections and can submit an item of business for consideration at the board's annual meeting. In 2008, REI had 3.7 million members. Ten years later, the number has quintupled and continues to balloon as environmental pressures threaten the very ecosystem that first brought members together.REI's steadfast commitment to environmental advocacy proves it's more than your average outdoor gear store

REI A general mathematical rule. When someone tries to confuse you with an equation lacking the no doubt brackets. Finish the multiplies before executing the divisions. If that didn't go as such then the world'd been in chaos by now All industries depend on math operates like that

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