become significantly easier to collect customer data, the issue of making effective use of it — meaning organising the data so that your business can translate it into results — still remains a challenge.
“Business users feel they have access to less information than what is actually available, while IT departments would possibly disagree. In other words, there is a misalignment between the different teams.“At Qlik, we believe the required business value comes from the intersection between the two teams, and that the convergence drives business value.
Loumakis said the Qlik analytics data platform is able to integrate with all hosting and sources options, whether on-premises, in the cloud or via a hybrid model.