SoulCycle at-home bike goes national in bid to compete with Peloton - Business Insider

now have another option at their disposal — the SoulCycle at-home bike.

The bike — which was first announced in March, and available only in select markets — made its national debut on Wednesday, along with a new unlimited streaming membership program and expanded payment options. In addition to the bike's likeness in design to Peloton, SoulCycle's new app and financing programs very closely mirror those of its top competitor. The move is considered a clear bid for a piece of the fast-growing virtual fitness market.

Users will also have the option of either purchasing ad-hoc streaming classes directly from a studio of their choice, or paying $39.99 for unlimited access to live and on-demand classes through Variis.After expensing $5,100 in Dior bags, SoulCycle's CEO was suddenly out. Now, an executive exodus and a culture war threaten to send the company off a cliff.

Much like Peloton's membership program, the Variis app includes a variety of off-bike offerings and is available to users that do not own an exercise bike. The app, which is currently available for a 7-day trial period, includes access to classes and programming from other Equinox fitness brands, including Pure Yoga and Precision Run.

SoulCycle did not immediately respond to Business Insider's request to comment on the national rollout and new programming.SoulCycle's bike marks the latest attempt among Peloton's biggest cycling competitors to replicate its wildly successful model, to varying success. In February, Flywheel — which filed for

soulcycle / Equinox officially in competition with amazon now.. let the games begin

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