Lancashire reported the best-ever Ebitda - 7.6 million pounds - for a first-class county in its annual financial report for the year ending 31 December 2019.
With a hotel and conference facilities on-site, operating profits have grown tenfold for the club in the past five years. "We are fortunate because of the risks and decisions we took which gave us a sustainable business and will enable us to continue with our ambitions going forward," he added. But the most intriguing project for the club is to grow their brand in the world's biggest cricket market.
Signing Indian players would be an obvious route to popularity and although the IPL Twenty20 league has restricted Indian players from playing in T20 competitions abroad, players can still play in first-class cricket in England.