After record earnings, Lancashire target India for growth

MANCHESTER, England: Lancashire County Cricket Club are aiming to win the hearts of Indian fans as they look to build on a record-breaking financial year despite the impending impact of the coronavirus pandemic.

With a hotel and conference facilities on-site, operating profits have grown tenfold for the club in the past five years. Gidney said the club was continuing with plans for further development of Old Trafford and was also targeting the state school system in a bid to reintroduce the game to youngsters.

"We have a big growth plan for India," said Gidney, who noted the success of the India v Pakistan World Cup game at the venue last summer. Lancashire held a training tour in Mumbai in February during which Gidney met with Indian business executives along with former India and Lancashire player Farokh Engineer.

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