Definitions of middle class can vary by country. In China, McKinsey Global Institute estimates the upper-middle class earns an annual income of more than 160,000 yuan .
"Media spending is between 10% to 20% down versus last year, and last year was not a good year because last year was down versus the year before," he said. "So you have a kind of a double decrease. That's across the board." He said companies need to think about being successful in China in the next two to three years, rather than the next 12 months.Costco opened its first warehouse in mainland China in 2019, and has said it plans to open its sixth location in the fall.
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