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How wine businesses are surviving the pandemic and how to help them - Business Insider

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Wine businesses and smaller restaurants are getting creative to stay afloat, according to a master sommelier — but even as alcohol purchases boom the industry needs our support (by DJ_Gramenon)

). Restaurants remain the treasure trove, attracting enthusiasts of all levels looking to quench their thirst for wine experiences at restaurants. . So much so that the first 30 days of quarantine resembled the alcohol-fuelled holiday mania of December.

But almost all that business is being funnelled through established retail supply chains; a small percentage of restaurants and bars are attempting to create in-home experiences to stay afloat. This all goes beyond the sudden deluge of social media hashtags like #How some small wine businesses are getting by

For restaurants without an already-established retail arm, creativity and agility have been the only ways to survive. Robust social media marketing supported by rich online content is the key for these businesses to tap into the current retail boom. Corkbuzz group. Based in New York and North Carolina, she is taking their offerings online. With streamed versions of her in-house tastings matched with wine packs that can be purchased and shipped from the Corkbuzz cellar, she's turning what was once thought of as an in-person-only event into something that's not only more affordable, but also can be done in your own home.

 

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