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DC Universe streaming future as WarnerMedia's HBO Max launch: Analysis - Business Insider

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Insiders say major questions hang over DC Universe as its parent company prepares to launch Netflix rival HBO Max

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Industry experts predicted DC Universe would struggle to grow a subscriber base in the current streaming landscape. "Everything is about HBO Max now," said a former employee of Warner Bros. Digital Labs, a product unit that works with the company's streaming services like DCU, who left this year and requested anonymity because of fear of professional repercussions., launches on May 27 for $14.99 per month and will include content across the company's divisions. It will be a far cry from the fan-centric DC Universe, which costs $7.

"Folks only have so much disposable income that they dedicate to streaming," Beck said. "Consumers are ultimately going to become more picky around the subscriptions they have. [For WarnerMedia], they'll think 'DC enthusiasts watch other things we create, too.' They're not in the business to create a suite of standalone offerings. They're in the business of creating a mega platform.

 

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