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Influencer Instagram sponsored content pay rates in 2020: survey - Business Insider

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How much money Instagram influencers are asking brands to pay for sponsored content in 2020, according to a survey of 4,850 creators

, an influencer-marketing platform. Klear surveyed 4,850 Instagram influencers between January 2020 and August 2020.

Celebrity influencers, which Klear defined as having over 500,000 followers, had the highest asking rates and also had the highest increase in rates since 2019.

 

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