Ford, GM, FCA report earnings for the most vital quarter since 2009 - Business Insider

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America's automakers are reporting earnings from the most interesting quarter since the financial crisis

and start reading now.

Under the so-called "scrappage" plan, consumers could trade in their old, gas-guzzling vehicle for a new, fuel-efficient one. The miles per gallon were ultimately irrelevant, however. But when the next major crisis hit and the coronavirus pandemic arrived in the US earlier this year, automakers had to toss out the playbook. With all US production shut down for over a month, the industry wasn't looking at a tough time, but what seemed like Armageddon.

 

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