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Companies Need Working Moms. And Moms Need More Support Than Ever.

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Working moms need more support than ever as they balance two demanding roles. Investing in women and gender equity leads to major benefits for companies. Here’s how to make it happen this Mother’s Day.

. Child care concerns are the most common reason for many working women leaving the workforce or reducing their hours.

How companies treat women as they embark on their motherhood journeys sets the tone for the rest of their careers and determines if she wants to stay at her job or even in the workforce. Female labor force participation hit aIt’s not all doom and gloom. Many companies are adopting benefits and resources to create positive workplace experiences for women and mothers. They are setting the bar high for other companies to follow.to address employee demand.

Working mothers can be just that: both workers and mothers. But they need support from their companies and leaders as they balance two demanding roles. With the proper support and investment, working mothers can change organizations and raise the next generation. Blake Morgan is a customer experience futurist and the author of The Customer Of The Future. Sign up for her weekly email

 

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Companies Need Working Moms. And Moms Need More Support Than Ever.Working moms need more support than ever as they balance two demanding roles. Investing in women and gender equity leads to major benefits for companies. Here’s how to make it happen this Mother’s Day.
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