A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Lively is the latest store to launch extended sizes in bras.

, online lingerie brand ThirdLove announced that it would be rolling out eight new sizes ranging from a 30C1/2 up to a 40H. This brings its total collection to 78 bra sizes, with bands ranging from 30" to 48" and cups going from AA to I.

Cofounder and CEO Heidi Zak also said that neither the style of the bra nor the cost will change as the size increases.that it is launching three new private-label brands — Auden, Stars Above, and Colsie — that offer low-cost and size-inclusive underwear and sleepwear. Auden sells 200 bras in more than 40 styles ranging from a 32AA to 46G. All bras cost under $22.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Price point, functionality, style, all of the above? Lol

Good deal!

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Say Goodbye to the Stock Market’s Secret SauceA multidecade rise in profit margins may already be in the process of reversing, taking the wind out of the stock market’s sails for years to come Yes... just how many side by side refrigerators can one buy? The stock market doubles. Unfollowing. The fabrications and obvious Leftist tenor of WSJ posts are not worth the effort.
Källa: WSJ - 🏆 98. / 63 Läs mer »

ThirdLove founder reveals why the company spoke out against Victoria's Secret after one of its parent company's execs made controversial comments about transgender and plus-size modelsThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November. I’ll be so glad when this BS plays out.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

ThirdLove founder reveals why the company took out a full-age ad slamming rival Victoria's SecretThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »