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Booming Turkish TV drama industry has captured hearts worldwide while boosting tourism

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Under the sweltering Turkish sun, tourists wander through sets that recreate Ottoman and Byzantine-era castles, take selfies with actors in traditional Ottoman costumes and watch horseback stunt performances.

A production team is filming scenes of a Turkish drama with actor Paris Baktas and actress Yagmur Yuksel, Turkey, Tuesday, April 30, 2024. Turkey has emerged as a leading exporter of television drama, bolstering the nation’s international image and drawing …ISTANBUL — Among them is Riia Toivanen, 22, a devoted fan of Turkish television drama who traveled to Istanbul from Finland with her mother to delve into the realm of her beloved shows.

The success of television shows has fueled a burgeoning billion-dollar industry that continues to expand into new markets, experts say. The popularity of these shows is also greatly enhancing Turkey’s soft power on a global scale. Once an importer of Latin American telenovelas, Turkey is now exporting its dramas to the region. Venezuelan President Nicolás Maduro visited the set of the historical drama series “Resurrection: Ertugrul” in 2018, highlighting the appeal of the dizi in his nation.

Pinto points to the family-oriented nature of Turkish dramas. “There’s no nudity, no cursing or bad words, not much hate. So, this becomes watchable by the family,” he explains. Toivanen and her mother were touring Bozdag Film Studios, a vast complex in northern Istanbul, where historical Ottoman-era blockbusters like “Resurrection: Ertugrul” and “Foundation: Osman” were shot.

 

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