Ground crews prepare an Emirates Boeing 777-300ER aircraft, powering one of its engines with a hundred per cent Sustainable Aviation Fuel, for a demonstration flight at the Dubai International Airport in 2023.n 2021, I flew from Chicago to Washington D.C. on a United Airlines flight billed as the first with an engine running exclusively on sustainable aviation fuel, or SAF for short.
SAF is one of many lower-emissions commodities facing this problem. Thanks to years of enthusiasm about the green transition, as well as government incentives, a wide range of companies are now preparing to produce low-carbon commodities, and many companies are eager to buy them, even at a slight premium.
Enter a working group led by the Bezos Earth Fund with participation from a range of private sector and civil society organizations that aims to facilitate the creation of so-called market makers that will jump into the green commodities space and quickly build out new markets. In the economy today, market makers play a key role connecting supply with demand. Think of a financial firm that matches buyers and sellers of stock, allowing for rapid transactions for traders big and small. Or a commodities firm that matches long-term contracts with short-term buyers. It’s a service that allows our economy to run smoothly—and also a lucrative business for the companies that act as market makers.
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