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After 155 years, the Campbell Soup company is changing its name

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Campbell's Soup is proposing to change its name to 'The Campbell's Company' because the business has expanded and sells more than just soup.

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.

People are also reading… Although soup is an important part of Campbell’s business, it’s now a smaller portion of its sales.Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion by market research firm Circana. “Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said at the time.

 

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