Kombucha CEO says company's founders 'were 'succeed at any cost' types of people'

in Torrance, considered one of the dominant brands in the rapidly growing global market for the fermented tea. Health-Ade was founded in 2012 by Trout, her husband, Justin, and her best friend, Vanessa Dew. Justin Trout serves as chief operating officer; Dew is chief sales officer. Health-Ade, which has grown to more than 200 employees, produces 16 flavors of kombucha, which can be found in more than 26,000 stores. The company is on track to sell more than 4 million cases in 2019.

, one of the authors of “The Omega Diet.” “I really fell in love with nutrition sciences and how it could have an impact on health. That was my entryway.”Trout still didn’t have any sense of how she was going to employ this knowledge, but the first hint emerged during her time at Tufts, when she got hooked on cooking and fermentation. She even self-published a book, jokingly titled “Someone’s in the kitchen with Daina.

but found the flavor lacking in store-bought versions of the probiotic drink. “I learned how to make a really good kombucha. Mine always tasted better to me and my friends.”Tired of the East Coast’s cold weather, Daina and Justin headed for Los Angeles in 2007 without jobs. “I started looking for work but I really had no interest in anything academic. Dietitian jobs just didn’t pay very much and I had home mortgage worth of college debt.

We were scared as heck, but we had an unusual drive to work hard and achieve success. That got us through.Dew used her connection to a friend with the Brentwood Farmers Market to get the trio a tryout selling Trout’s kombucha. “It was cheap to make. We had our first 60 cases of kombucha on March 25, 2012. The labels were something we Scotch-taped onto the bottles. We couldn’t even buy labels. But we sold out in about an hour. The whole summer went like that.

garbage buch

This sounds like it tastes.

You ought to hire a copy editor to read your socials. ‘Were “succeed at any cost” types of people’ only works in a headline when the default is a single quote. In regular text, as it says in actual article, it should be formatted: “Were ‘succeed at any cost’ types of people.”

Kombucha causes constipation! DrinkHealthAde

Smells funkier than the drink.

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