“I wanted to make products that the majority of the world could use,” says Sharon Chuter over a Zoom call from London, England. “It sounds silly to even say this out loud because it’s not a genius or radical idea.”
Chuter has been a natural outspoken leader for as long as she can remember. For example, she was the brains behind 2021’s viralcampaign, which encouraged companies to reveal how many Black employees and employees of colour they had on staff, especially in leadership positions. “My mom quickly realized that I wasn’t going to live a conventional life; I wasn’t ‘Nigerian wife’ material,” she laughs. “Where I’m from, you’re supposed to be polite and not too outspoken.
Refreshingly, Chuter is also eager to address additional facets of inclusivity that many other brands don’t — or won’t — acknowledge. “Inclusivity is about so much more than just shades,” she says. “Yes, beauty comes in every colour, but it also comes in every budget and every lifestyle. And a lot of the marginalized groups who have been left out of the beauty conversation have also been left out economically. Are there marginalized people who are very wealthy? Sure.
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