News Formal

Instagram Reels key details for influencers, brands, and marketers - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Instagram's TikTok rival Reels is carving out its own place in the influencer-marketing world. Here are the key details brands and creators should know.

He repurposes a lot of his content between TikTok and Reels, but finds that the videos on Reels call for a slightly different strategy. For his cooking Reels, since the sound is not automatically turned on , he has to make sure there is something visually enticing at the start.

"Instagram is a safe space for brands right now who are wary of TikTok," said Reesa Lake, partner and executive vice president of brand partnerships at the talent agency Digital Brand Architects. "Brands are really comfortable with the Instagram platform," Dave Rosner, the EVP and head of marketing at talent management and entertainment studio Collab Inc, told Business Insider in August. Brands already understand Instagram as a platform and Reels is just a new feature, rather than an entirely new platform and algorithm, like TikTok.

"There's a lot more demand to shop on Instagram because they've already been trained to do that," OBrien said of her followers. "As an audience, people want links." Instagram is well aware of this and will introduce shopping features on Reels later this year. Influencers see big differences between Instagram's Reels and TikTok in audience, style, and money-making potentialVideo often costs more to produce than a picture.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

EntInsider Instagram saw the chance and took it with the Reels feature.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside the heated debate over TikTok rival Triller's user count - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

An inside look at the app that's like Duolingo for disaster prep - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

The key details to know about Instagram Reels for influencers, brands, and marketers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Dr. Alan Greenspan Fedboard Chairman Alarming Reports Following Clinton Administration National Economic Council(NEC) Direction To Relocate U.S. Treasury Working Dollars In Social Security Administration To Student Loans and Earned Income Credits! Where's The Prosperity! Cronin The title screams sponsored content
Source: BusinessInsider - 🏆 729. / 51 Read more »

Nassim Nicholas Taleb to speak at the Business Insider Global Trends Festival 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »