— but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billions.
“Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers," said Dan Taylor, Google vice president of global ads. "Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector.
Vestager added that if Google sold off, for example, its real-time marketplace for buying and selling ads or a tool for publishers to manage their ads, “we would put an end to the conflicts of interest.” Google's ad tech business is also under investigation by Britain's antitrust watchdog and faces litigation in the U.S. that calls for the company to divest its digital ad tools.
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