The European Commission issued a preliminary opinion on Wednesday arguing that Google had abused its role as the dominant digital advertiser. The digital company would be forced to sell parts of its business if the commission concludes that Google did indeed abuse its role.
Google contested the claim. “Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,” Dan Taylor, Google vice president of global ads, said in a statement. “The Commission’s investigation focuses on a narrow aspect of our advertising business and is not new. We disagree with the EC’s view and we will respond accordingly.”A finding of guilty would be Google's fourth major violation in the EU.
The United States has two ongoing antitrust cases against Google, including one over its advertising technology.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
European Commission says it may want to break up Google’s ad-tech businessThe European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a...
Source: MarketWatch - 🏆 3. / 97 Read more »
Google must break up digital ad business over competition concerns, European regulators sayEU antitrust regulators have taken aim at Google’s lucrative digital advertising business in an unprecedented decision, saying that the tech giant must sell off some of its ad business to address competition concerns.
Source: NBCNews - 🏆 10. / 86 Read more »
Google must break up digital ad business over competition concerns, European regulators sayThe unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants.
Source: cleveland19news - 🏆 70. / 68 Read more »
Google should break up digital ad business over competition concerns, European regulators sayEuropean Union regulators have hit Google with fresh antitrust charges, saying the only way to satisfy competition concerns about its lucrative digital ad business is by selling off parts of the tech giant’s main moneymaker
Source: ABC - 🏆 471. / 51 Read more »
Google should break up digital ad business over competition concerns, European regulators sayEuropean Union regulators hit Google with fresh antitrust charges Wednesday, saying the only way to satisfy competition concerns about its lucrative digital ad business is by selling off parts of the tech giant's main moneymaker. The unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants, and follows a similar move by U.S. authorities seeking to bust Google's alleged monopoly on the online ad ecosystem. The European Commission, the bloc's executive branch and top antitrust enforcer, said its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would address the concerns.
Source: YahooNews - 🏆 380. / 59 Read more »
EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
Source: verge - 🏆 94. / 67 Read more »