–based contemporary label with timeless, feminine pieces, dreamy visuals through a feminine gaze, and a community of cheerleaders from Kaia Gerber to Taylor Swift, hadBut the recipient of this year’s WWD Honor for Best Private Company is fast becoming a brand for all seasons.
They were just coming off a successful sales trip to Paris Fashion Week with the spring 2025 collection, where some stores tripled the size of their orders. Their winning strategy has been to stay disciplined, especially when it comes to promotions, which they keep to a minimum with a Mother’s Day sale, a Black Friday/Cyber Monday sale and an online warehouse sale. “It’s a really exciting event for our customer, the prices are good, and it’s nice to be able to reward the engagement,” Kleveland said, adding that the brand also has two in-person sample sales a year.
They’ve been smart about carrying over bestsellers or “favorite characters,” as they call them, and riffing on them. Take the pin-tucked scallop-hem cotton poplin Sebastiane skirt that was spotted everywhere this summer, from print media to the employee commissary at the William Morris Endeavor agency in Beverly Hills. It comes in plaid for fall and lace for holiday, and for spring, is being adapted into frilly Sebastiane pants.