Why Gillette's New Ad Campaign Is Toxic

I do not think the ad is toxic. Who makes these rules? You are invariably saying “stick to the rules OR.... ewww! They just passed an important message.

An ad that tells humans to treat other humans better. Just so happens to focus on the male half. Let’s not try and overthink it.

It’s alienated the chauvinistic, sexist set of customers but I’m sure they expected that. Evidently Forbes is included in that group.

Toxic collectivizing feminism. Alpha males will fight back. Sick ad.

Gillette did the right thing, unfortunately this lesson about ending toxic masculinity & holding each other accountable had to come from a fucking razorblade company because our entire society is run by toxic masculinity. Apparently so is Forbes.

And the divide continues.. what a silly era we're living through..

I don't wanna know what their target market is, then. Yikes.

Heaven forbid positive social change would get in the way of profits...

This has a bunch of super obvious typos. And the guys pissed off by the ad are basically who the ad is targeting. Good ad.

Well it’s gutsy and truthful so maybe that’s what pains most of the upset consumers

The men railing against this ad - commenting about 'stereotypes' and screaming NOT ALL MEN are toxic. The Gillette ad, however, is not.

Proctor and Gamble stock is up this morning because market movers think any publicity is good publicity, and since woman make many household purchasing decisions they assume this will have a positive affect. This is a product of cultural isolation.

It assumes males are bad people by default, and generalizing anyone, male or female, without knowing them or their character...is stupid. I am not a 'toxic male', my parents raised me right.

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Why Gillette's New Ad Campaign Is ToxicWhile it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's 'Best a Man Can Get' campaign and explains what has gone wrong with the updated version. Like Nike did? maybe Gillette doesn't want toxic pseudo alpha male types as their target market anymore. can't say i blame em. cheers to them for encouraging a new definition of manhood. Ah! But of course, P&G has been a moral exemplum since....fucking never! How many of their products are over priced and unnecessary and bully women into buying them? Tampons cost how much?
Source: Forbes - 🏆 394. / 53 Read more »

Why Gillette's New Ad Campaign Is ToxicWhile it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's 'Best a Man Can Get' campaign and explains what has gone wrong with the updated version. Birgit_Kelle Gillette I'm selling this slogan for $10m USD. Gillette the best anyone can get. 🎶
Source: Forbes - 🏆 394. / 53 Read more »