Imagine thinking no one is talking about toxic masculinity or that such condemnations are new. Feminists have a tendency of being blind to the progress brought about through their contributions. They think we're still in the 1800s.
It was a good ad and they just got a ton of free media. Plus they’ve positioned themselves as a forward-thinking brand. Their agency, Grey, should be proud of this work. AdweekChat
Toxic collectivizing feminism. Alpha males will fight back. Sick ad.
I can’t wait to buy the new Gillette tampon for men. It’s going to revolutionize maleness. Just thinking about it makes me want to cry.
I can’t believe Gillette made a commercial telling men to act like decent human beings and set good examples for young boys. This is such a disgrace. I’m never buying a Gillette razor again! 🙄
They still test on animals. If they want to be 'responsible', they need to knock that off.
Spend less time pretending to know a company’s marketing strategy better than they do themselves and more time editing things like “There are those who really like the ad really like the campaign” out of your hit piece. Thanks.
It's not toxic. It's clumsy. Calling it 'toxic' is just silly and co-optive, and makes the writer sound either like he's offended by toxic masculinity as a concept or at the ad bringing it up.
its just common sense…they toss money out the window...
Gillette made a critical misguided error - their sales and brand will forever suffer as a result
You’re way off base. Gillette is playing the long game, recognizing that it may alienate a portion of its customer base to gain good will and loyalty with the rest of it. They’re for-profit but they’re also pledging millions to nonprofits, which undercuts part of your argument.
You want to market to Millennials...hire Millennials.
Simple solution switch to Schick. Better razors anyway GilletteAd Gillette
Oh Forbes. Just wait and see if there's any change in sales. There's a lot of loud mouths, but they don't represent the market.
'Gillette concludes that concludes by calling for and showing images of men holding other men accountable and emphasizing that the boys of today will be the men of tomorrow.'
Birgit_Kelle
Gillette I'm selling this slogan for $10m USD. Gillette the best anyone can get. 🎶
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